Conducted qualitative and quantitative user research to inform UX/UI across a range of industries at a fast-paced creative agency
Lead collaboration cross-functionally with research, project management, engineering, data science, and strategy to identify and execute on opportunities, run A/B tests, and deliver thoughtful, responsive, & intuitive solutions to complex problems
Owned the process for strategic, interactive, and visual design from ideation to delivery by creating personas, user journeys, wireframes, prototypes, information architecture, and responsive hi-fidelity prototypes on multiple projects simultaneously
Developed and managed responsive, evolving design systems to ensure seamless, scalable and reusable brand expression
Committed to human-centered design, design-to-code principles, high attention to detail, expert craftsmanship, deep knowledge of accessibility best practices, high production value and empathy in understanding and advocating for the end-user experience
Communicated ideas, narrative, process, and decisions to client stakeholders, effectively presenting demos and prototypes
Sought & lead constructive design reviews, implementing feedback to balance client goals, key business objectives, and UX values
Leveraged additional visual and interactive design skills through branding, illustration, animation, and social media
Worked closely with development, utilizing a strong knowledge of HTML, CSS, and Javascript, providing design mockups, visual assets, and essential documentation to maintain clear understanding of goals and priorities
Portland, OR
2019–2023
Experience
Western Washington University
Web & Graphic Designer
Designed and implemented a full redesign of WWU's housing site, used by 88% of first-year and 25% of transfer students, focusing on mobile usability, alignment with the university’s brand identity, and information architecture principles
Advocated for and implemented UX strategies to optimize navigation, accessibility, responsive use, and overall visual appeal
Utilized HTML, CSS, JavaScript, and PatternLab to systematically code and organize scalable and reusable components
Ensured consistency, efficiency, and maintainability through the implementation of atomic design principles across the system
Developed marketing campaigns for print and web platforms, aligning marketing materials with the university's evolving visual identity and brand guidelines, including digital assets, posters, brochures, flyers, and large-scale banners
Effectively engaged target audiences (students, parents, faculty) to successfully promote the institution's mission and values
Bellingham, WA
2017–2019
Education
Bachelor of Arts
Design
Studied at Western Washington University as part of a cohort of 54 design students, diving head-first into a rigorous lineup of ideation, design theory & history, typography, 2D & 3D fundamentals, and motion design.
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